Why Engage In Etail?

Etail or Electronic Retailing

Before we proceed, first let us define what is Etail or Electronic Retailing.
Electronic retailing (E-tailing) is the selling of goods and services through the Internet. E-tailing can include business-to-business (B2B) and business-to-consumer (B2C) sales of products and services.

Etail requires companies to tailor their business models to capture Internet sales, which can include building out distribution channels such as warehouses, Internet webpages, and product shipping centers.

How Etail Works

Etail covers a broad range of companies and industries. Successful e-tailing has to have strong branding. The websites must be engaging, easy to access, and navigate, and must be regularly updated to meet consumers’ dynamic demands. Products and services need to stand out from competitors also, a company must offer a competitive price so that consumers will not favor the competing business over another on a cost basis.

There are lots of ways for how companies can earn revenue online. Primarily, most income sources come from the sales of their product to consumers or businesses.
Besides, revenue can also be earned with the use of online advertising. For example, Facebook earns revenue from ads placed on its website by companies looking to sell to Facebook users.


E-tailers also require strong distribution networks that are swift and effective. Consumers’ patience must not be tested when it comes to delivering products or services. Transparency in business practices is one essential factor so that the consumers’ trust and loyalty persist in the company.

Why engage in Etail?

Here are the top reasons why some established merchants are turning to eTail as a main source of revenue:

Overcome Geographical Limitations

If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce website, the whole world is your playground. Additionally, the advent of e-tail, i.e., e-tail on mobile devices, has dissolved every remaining limitation of geography.

Overcome Geographical Limitations

One of the most exemplary advantages of e-commerce is the lowered/minimal cost. With lowered costs of having an eTail business, it will result in having discounted prices for the customers.

Quick Access to Products

Gone are the days when you have to pick the right cart and navigate throughout the aisles of the store. With having access to eTail, customers can now just click through intuitive navigation or use a search box to narrow down their product search immediately. Some websites record customer preferences and shopping lists to facilitate repeat purchases

Unneeded to Travel

Going to physical stores requires travel and travel expenses, most customers often travel long distances to reach their desirable store. Nevertheless, with Etail, the customers could shop the products they are looking for virtually, just a few clicks with no means of spending money and energy to travel.

Opportunity for Great Deals, Bargains, and Coupons

There are physical equivalents to deals, bargains, and coupons, but online shopping makes it much more convenient. For example, if a customer has a deep discount coupon for wine at one physical store and for turkey at another, she may find it impracticable to avail of both discounts. But with eTail, the customer could do that online with a few clicks.